Google AdSense Optimization Tips

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Monetize your website with AdSense, make sure that you place advertisements in prominent locations where visitors will notice the ads.

The best performing ad units for AdSense are 160×600, 336×280 and 300×250. For text only ads, you should go with the 336×380 format but in all other situations, 300×250 may be a better format since it is most popular among advertisers and also supports rich media. 160×600 can easily fit in the sidebar of your blog.

 Depending upon the layout of your website, you should consider placing the first unit somewhere in the middle of the page and above the fold.

Write SEO content with higher-paying keywords.

• This has the potential to increase traffic to your Web site and to garner higher paid advertisements for the ads displaying on your pages.
• SEO content can include things not seen on the Web page, including the use of meta tags, robots.txt files and site maps.

Gear your writing to your audience and not to AdSense. In order to maintain your traffic, you need to provide high quality information to your visitors. This will drive traffic back to your site, which can increase your revenue through increased exposure. 

 

 If you have a website with a dark theme (like a black background), experiment using a contrast color scheme for Google ads.

 

 While it is a good idea to use section targeting around the main content, you should skip adding the section targeting tags for the comment section in your blog because the comments may not exactly convey what the page is all about. The aim is to increase the relevance of Google Ads.

 

 

Use text and images too

 Usually, publishers just focus on image ads, and forget about the other options available. Adding text ads is a good idea as well, because they compete with the image ad units for the same space. Using a combination of text and image ads can help you earn a lot more.

 

we recommend using only text ads for the first Google Ad unit but place another 300×250 unit in the sidebar (or somewhere below the fold) – these generally serve CPM based ads and will therefore help you monetize visits from places like Digg and StumbleUpon even when the bounce rate is very very high.The CPM of ad units will decrease as you come the page but that may not be the case with link units – they are small, text based, can fit in even small locations and perform brilliant.

 

Sometimes traffic flowing in from Image search engines can earn you more AdSense Revenue than regular web traffic. So upload good quality images and use text captions with alt tags to make sure that blog images rank good in Image Search results.

 

Placement targeting is an excellent opportunity for you to market your site to potential AdWords advertisers. Therefore always make it a practice to use descriptive text when describing your AdSense channels.